“Could we drop the A?” The brand identity we created for Plnts centers around a subtle yet intentional typographic intervention: removing the “A” from Pl(a)nts. This conscious reduction reflects the brand’s organic philosophy at a visual level. For a niche menu built entirely on organic ingredients, it represents a purposeful break from the ordinary. The letter “A” — the first of the alphabet, the first assumption — stands for the artificial elements that no longer belong on the menu. What remains is a purified, organic identity.