“Could we drop the A?” The brand identity we created for Plnts centers around a subtle yet intentional typographic intervention: removing the “A” from Pl(a)nts. This conscious reduction reflects the brand’s organic philosophy at a visual level. For a niche menu built entirely on organic ingredients, it represents a purposeful break from the ordinary. The letter “A” the first of the alphabet, the first assumption stands for the artificial elements that no longer belong on the menu. What remains is a purified, organic identity.